3 ways to help your home stand out in real estate photos..and how a panda costume could help

With the proliferation of online real estate sites, its almost certain that before a potential buyer pulls up to your house for a showing, they will have looked at pictures of your house. Photographs that show a spacious interior, attractive exterior and all the many assets (and few of the defects) attract potential buyers like catnip.

This is great news for photographers who, over the years, have developed a definite art to taking great pictures of both the interiors and exteriors of homes. How can you master this kind of “virtual staging”? Here are a few tips:

Discover the magic of a wide-angle lens: Have you gone to see a house and been amazed at how much smaller it looks in person than it did in the pictures? This is because almost all home photographers shoot with a wide-angle lens. This kind of lens is often used in landscape photography because it pulls in more scenery from the sides, “widening” (hence the name) the field of vision.

When used indoors, these lenses not only allow photographers to capture more elements in the room, but they also exaggerate the dimensions, causing a room or a yard to look more spacious than it is.

Less is more: Be selective. You don’t have to show every room or every corner of your home. Key focal points include the bathroom, kitchen, master bedroom and living area. It's in these areas that you want to try to get the best photos possible. Your goal is to make potential buyers want to see more and, after all, this is what will drive them to make an appointment for a showing.  

Stunts and gimmicks: Proper home staging, general tidiness and perhaps some flowers in the shot are the basics when it comes to composing a winning photo. But let’s be honest, there are thousands of beautifully composed pictures out there. Sometimes you need to stand out.

This is precisely what a man in Yorkshire England did when he dressed up in a panda costume and posed in all his photos. The brilliance of such a maneuver is that 1) it gets your attention, 2) it’s memorable, and 3) it will likely be widely shared on social media. Overall, it's a pretty ingenious way to get the word out to potential buyers that your home is for sale!

If you want to learn more tips and tricks for selling your home quickly, talk to a Coldwell Banker Hedges Realtor® today. They have the experience and know-how to make the entire process a breeze.

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