4 Ways Your Realtor Will Market Your Home

A lot of trust goes into the relationship you have with your realtor. After all, your realtor isn’t just helping you sell your house at a great price, they’re helping you achieve the goals you’ve dreamed about for years and are now executing.

We know there’s a lot resting on their shoulders, and it’s in our best interests to negotiate a good price for your home. We do this through a variety of marketing strategies designed to get the word out about your house. We work to cast a large net, draw multiple offers and negotiate top dollar for your home. How do we do this? For a behind-the-scenes look, here are four real estate marketing ideas your agent will draw on to sell your home.

Connections – This business is all about people, and oftentimes success is determined by the people you know. Your agent will draw heavily from their contact list, telling colleagues, friends and clients about your property. This is a kind of the backroom dealing session, with emails, phone calls and private showings all part of the process as they start spreading the word about your home.

Open houses – We all know what an open house is, but it’s a real art to do an open house right. Timing, staging and the people invited are all the ingredients that go into creating the right kind of buzz to increase demand for your house.

Photos and video – Hiring a professional photographer to take great pictures of your home is now more important than ever. Many people will first look at pictures or videos of your home before they ever decide to look at it in person. Speaking of which, it’s never been more cost-effective to produce a video tour of your house. Some realtors will take full advantage of this technology to draw even more potential buyers for a showing.

Social media and listing sites – These days, it seems like every good real estate advertising idea is somehow connected to the internet. A savvy real estate agent will use various social media sites to lead people to your listing. Also, they’ll make use of popular online real estate sites such as Realtor.com, Trulia.com and Zillow.com. They may even go conventional and mail marketing pieces about the home too.

If you want to know more about how we’ll help you sell your home, talk to a Coldwell Banker Hedges Realtor® today. They have the experience to guide you through the entire process.

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